Connected consumers have more power than ever to gather information and form opinions on products before they make purchase decisions, whether for a new car, a new restaurant, or a new flavor of gummy vitamin. Online product reviews play a huge role in that process, with nearly 95% of shoppers reading online reviews before making a purchase.
Just as important, without reviews, you put your product at a real disadvantage. The difference between having zero reviews and even just a handful is enormous in terms of conversions.
