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Why The Best Marketing Dollars Are Spent Improving the Customer Experience

If I like something, I will become the biggest advocate for everyone in my family having one. This comes with mixed feelings for them sometimes, but they ultimately go along with it and humor me.

When I adopted my cat, Ninja, for example, my life was immediately better – so what did I do? I made sure every household of my immediate family rescued a cat from the local humane society. They’re still thanking me for the scratch marks on their couches and the traces of litter in their carpet!

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