We know marketers are always being pushed to find new ways to drive revenue growth and generate sales opportunities for their companies. One strategy you might not have considered, but should, is a referral channel strategy for your business. Read on for five reasons why creating a referral channel strategy can be a great option.
Referral marketing breaks through the noise
In today’s world, there is a ton of marketing noise. As people are shopping for products and services they are bombarded by advertising and information. One very effective way to break through that noise is getting a warm introduction to a prospective buyer from a trusted advisor. How can you do this effectively and at scale? Through a referral channel.