You hear a lot about analytics these days: how brands need to use “the numbers” to create content and advertising campaigns.
It’s supposed to make you more efficient: analytics tell you what worked and what didn’t so you can create more of what worked.
Sounds logical– what’s not to like?
I’m not going to argue against analytics. It’s useful to know what’s resonating with your target audience. You’d be foolish to ignore that information.
