A growing number of Gen Z consumers are leaving social media (or at least taking breaks), according to a new study conducted by Hill Holliday. What do small business owners need to know to keep Gen Z engaged on social media?
The study titled Meet Gen Z: The Social Generation surveyed 18 to 24-year-olds nationwide and found 34% vowing to give up social media for good, while 64% are considering “taking a break” from it. If you’ve invested a lot of time and effort in your social media marketing to this generation, is it time to panic?
