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Worst Question to Ask a Customer: How Can I Help?

One of my sources for blog topics is my friend, Brent Adamson. The other evening, Brent and I were trying to solve the problems of the sales world. I actually think he was trying to escape the “shelter in place” lifestyle we have adopted. One of his daughters was downstairs exercising, the rest of the family was some place else in the house.

He posed the question, “What’s the worst question you can ask a customer?” After brainstorming a few alternatives, he suggested, “How can I help?”

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