The other day, a young entrepreneur asked me for help with his newly acquired business: “We raised a million and a half in capital six months ago and have been meeting to strategize, but haven’t yet launched our product and don’t have much of a marketing plan. What should we do?”
I was shocked. Where was the sense of urgency? Not to say that a CEO should go out and make a financial-altering decision in 24 hours, but it certainly can’t take six months.
