Keeping your audience entertained in the golden age of multi-platform media has become critical to online success. To accomplish this, you must learn to switch up your branded content and experiment on new and different platforms.
Why should you change up your branded content? Having a diverse content strategy is critical in today’s oversaturated, competitive and ever-changing marketing environment. If your marketing strategy heavily relies on branded content, you must ensure that it is diverse in terms of how, when and where it is shared. You risk losing audience interest and engagement if you use the same content and formats across all platforms.
