Ask any entrepreneur for the advice they would give aspiring startup founders, and the answer is not often the obvious one. Yes, “more money” is always great, but with experience and hindsight, the one thing they’d wish they’d done differently is usually research- and more of it.
More often than not, it’s not more cash that you need to ensure the success of your business, but more insights into understanding your customer base and their needs. If you’ve identified the problem that needs solving, and your business and vision are the ones to do that, then you’ll have a grasp on your target consumer or client base.
