Lackluster sales, a logo that seems straight from the early 2000s and a tagline that no longer speaks to clients. Does any of this sound familiar? It may be time for a rebrand.
Most companies will have to rebrand several times over their lifespans. As a CEO in the e-learning industry for two decades, I’ve seen lots of rebranding examples — where companies change their visual identity, mission, product names, go-to-market approach and more.
Speaking from experience, rebranding isn’t a walk in the park — it can take up to 18 months, and businesses typically rebrand every seven to 10 years. It isn’t just about changing your logo or rearranging a few words in your company boilerplate.
