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4 Branding Lessons From Nike’s Colin Kaepernick Ad

October 22, 2018

Nike sent shockwaves around the world in a matter of minutes with its 30th anniversary ad campaign. Television commercials, print and digital pieces featured Colin Kaepernick, a former quarterback for the San Francisco 49ers. During the 2016-2017 season, the NFL star famously used his public platform to make a bold statement against racial injustice and police brutality: He knelt as the national anthem played before each game.

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