There is no doubt that TikTok has evolved beyond the new platform that businesses dismissed in early 2020 and even 2021. But what often remains overlooked is its strategic value for growing startups.
No surprise here — TikTok is still relatively uncrowded. It’s growing exponentially. It’s home to the largest asset in the industry, creator talent. What this means is that TikTok is a powerful experimentation channel that can take a startup from product-market fit to scaling faster than ever.
