Today, Amazon announced that it is investing $15 billion on tools this year to help small businesses sell more of their products through Amazon’s platform. The move is a clear message that Amazon wants to own the marketplace for small businesses that sell online, or at least the part it doesn’t already dominate.
It would be hard to argue that isn’t good news if you’re a small business owner who sells on Amazon. For example, the company introduced an optional pricing management tool that is certainly helpful for small businesses who want to let Amazon determine the pricing of their products based on its business intelligence. In that case, Amazon will set the price of your items based on what it believes will result in the most sales.