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How to Never Hire a Bad Salesperson Again

Some of the most critical people to hire in any organization are the salespeople. Unfortunately, one of the biggest places where small business owners consistently hire the wrong people is in the sales department. How do you find the best salesperson that gets results before you hire them?

On the Small Business Radio Show this week, Dr. Christopher Croner is a Principal with SalesDrive, LLC, a firm that specializes in the selection and deployment of high performing salespeople. Dr. Croner is co-author of the book,” Never Hire a Bad Salesperson Again”. It details his research and practice in identifying the non-teachable personality traits common to top producers.

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