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The Best Business Book Ever Written, According To Bill Gates And Warren Buffett

September 14, 2020

Nearly every hour of your waking life is now spent consuming stories. The Nielsen media consumption metrics for the first quarter of 2020 found American consumers now clock over 12 hours of media each day, a record high. Whether the media type be television, social media, podcasts or other apps, the one thing these vehicles for content have in common is that they tell stories.

Stories capture and hold our attention, and with the attention economy only growing in size, storytelling is a wise messaging vehicle. The inscription on my bottle of mezcal tells a story. The imagery on pamphlets I receive in the mail tell a story.

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