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Administration, General organization management

How to Strike the Best Balance Between Employee Autonomy and Accountability

August 13, 2019

Via: Business 2 Community

Few bosses set out to be the look-over-the-shoulder type. Unfortunately, many of them find it difficult to give employees more freedom within widening parameters. Yet throughout my career, I’ve consistently found that giving workers autonomy and accountability improves company morale, […]


Department management, Marketing

Instagram Removes Like Counts, How Should Marketers Adjust?

August 12, 2019

Via: Small Business Trends

Instagram has a rollout program to measure what happens if they eliminate likes. It started in Canada. But now it’s expanded to six more countries. The U.S. isn’t included yet. Impact of Instagram Removing Like Counts Dr. Dustin York is […]


Department management, Financial

How to Create a Project Budget: A Must-Read Guide for Agencies

August 12, 2019

Via: Business 2 Community

Mastering the art of creating a project budget is a crucial skill for any agency. Learn how to create a project budget in our new article. So much of your success as an agency depends on getting the project budget […]


Customer relationship management, General organization management

How to Improve Customer Loyalty On-Site

August 9, 2019

Via: Business 2 Community

Business owners and marketers are continually looking for new ways to forge connections with their audience. Customer loyalty is something you can start building with your audience during all of the significant stages of your sales funnel. Today we are […]


Department management, Marketing

5 Easy Lead Generation Ideas for B2B Businesses

August 9, 2019

Via: Business 2 Community

1. Update your Linkedin profile and connect with key buyers LinkedIn has over 25 million users in the UK and 575 million globally. That means there’s a good chance there are potential buyers who you can contact in there. You […]


Department management, Marketing

5 Ways You Can Use Email to Build Your Brand and Improve Sales

August 8, 2019

Via: Business 2 Community

A carefully thought-out email marketing strategy is a great tool for building brand awareness and increasing sales. Email marketing is perhaps the most pocket-friendly marketing channel. It gives you the undivided attention of your customers and prospects. Email marketing analytics […]


Administration, General organization management

Ten Things That Make Virtual Teams More Effective

August 8, 2019

Via: Business 2 Community

What team size is optimal? Do cross-functional virtual teams have more challenges? How often should virtual teams meet face-to-face? These and other questions led to our research study, where we collected data to better understand the divide between successful virtual […]


Department management, Marketing

Sales organizations in media companies are facing a new world order

August 7, 2019

Via: Marketing Land

It’s not exactly news that programmatic advertising, automation and agency consolidation have upended the media industry. Such changes have been well documented (as well as felt personally by many of our colleagues). But change, like time, marches on, and these […]


Department management, Marketing

3 Reasons Your Digital Ads Fail (and How Intent Data Helps)

August 7, 2019

Via: Business 2 Community

It doesn’t take much effort to find various studies proving that digital ads are ineffective. One study found that only 12% of display ads are ever looked at, with just 4% being viewed for over a second. That’s certainly less […]


Department management, Marketing

4 easy ways to refresh your marketing strategy during the summer

August 6, 2019

Via: Marketing Land

While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity in every season. Most importantly, it doesn’t have to […]