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Educational, Organization management

When Will We Go Back to In-Person Industry Events?

April 15, 2021

Via: Business 2 Community

I know, I know, it’s mid-April and COVID cases and deaths are rising again. But vaccinations are ramping up, too. Hope is on the horizon. It feels like we’re almost there. And, as I think about what’s next, in-person industry […]


Self-management, Stress management

Facing the Fear of Thought Leadership

April 15, 2021

Via: Business 2 Community

I remember reading some writing advice once (though I cannot remember who said it — ping me if you know) that said: when writing you should aim to make yourself laugh, make yourself cry, make yourself feel something, and you’ll […]


Communication, Department management

B2B Email Marketing Design Optimized for Conversions

April 15, 2021

Via: Business 2 Community

You’ve taken the time to gather subscribers, to craft the perfect subject line, to include a unique “to” and “from” and to ensure your emails don’t come across as spam. You’ve worked hard on creating content that you know your […]


General organization management, Systems management

Social Media Video: Double your Audience by Making it Mobile-Friendly

April 15, 2021

Via: Business 2 Community

Social media video will take your marketing strategy to the next level. Video content can consist of personal, authentic posts that engage your audience with audio and visual storytelling. In fact, social media video can be an even stronger medium […]


Communication, Department management

Create a virtual watercooler to spark innovative problem-solving

April 14, 2021

Via: Strategy+Business

Innovation is frequently associated with product development, whether it was Henry Ford’s mass-production of the Model T leading to vastly improved assembly lines or Steve Jobs building that first Apple computer in a garage in Los Altos. But innovation also […]


Accounting, Department management

Hawley’s antitrust bill focuses on market cap, ignoring consumers

April 14, 2021

Via: ArsTechnica

Sen. Josh Hawley (R-Mo.) proposed a new bill on Monday aimed at blocking mergers and acquisitions for companies with market caps of over $100 billion. The bill, introduced by Hawley, a frequent critic of Big Tech, is strikingly brief, at […]


Personal information & knowledge management, Self-management

Spotlight: Muletown Digital Takes Digital Marketing from Large Firms to a Local Farm

April 14, 2021

Via: Small Business Trends

You don’t need a fancy office to run a successful digital marketing agency. As Muletown Digital demonstrates, even a working farm can be a sufficient headquarters. Want to read how a bunch of employees at large firms decided to start […]


Department management, Information Technology

How to Market a Podcast: 11 Tips

April 14, 2021

Via: Business 2 Community

Podcasting is the hottest new frontier in marketing, but it’s not always the easiest to navigate. People start podcasts for a number of different reasons, often starting with passion and enthusiasm for a specific field or niche. If you’re considering […]


Department management, Financial

4 Ways to Drive Operational Efficiency with Revenue Operations

April 14, 2021

Via: Business 2 Community

Revenue operations (RevOps) is quickly turning into the go-to route to boost operational efficiency and profit. Better yet, technology is making it possible to see higher returns than ever before. However, not all business leaders understand the nature of this […]


Department management, Information Technology

Diversity in talent, Google antitrust allegations: Tuesday’s daily brief

April 13, 2021

Via: Marketing Land

Good morning, Marketers, and is spring in the air? It has indeed been spring, officially, since March 20, although on some grey, cool days like today (looking out of my window, anyway), you could easily forget. But for me, thoughts […]