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Accounting, Department management, Marketing

Account-Based (Strategy) Marketing: How to Master the Post-Sales Cycle

March 14, 2019

Via: Business 2 Community

Any B2B marketer worth their salt understands the power of account-based marketing (ABM). It’s been widely adopted due to its proven success rate throughout the B2B industry. But there’s a movement taking place, as marketers jump on the ABM train […]


Communication, Department management, Self-management, Stress management

How To Keep Calm When You’re Angry With Clients

March 14, 2019

Via: Business 2 Community

At some point, you’ll have a customer or client that will drive you up a wall. Perhaps they are consistently late with payment, or they have unreasonable demands on your time and skills. My personal favorite is when clients lead […]


Department management, Marketing

Rethink Your Marketing Strategy: Influencer Marketing 101

March 14, 2019

Via: Business 2 Community

If you wanted to try the local restaurant with a big sign that claims, “The best food in town!” but hear from someone you know that the food and service are just okay – do you still go? Your decision […]


Customer relationship management, General organization management, Systems management

The 5-Step Plan for Turning Prospects into Customers

March 13, 2019

Via: Entrepreneur

In direct marketing, structure is key: If your copy doesn’t follow the formula for persuasion, it won’t work, no matter how creative you get. There have been numerous formulas for writing persuasive copy throughout the years. The most famous is […]


Department management, Information Technology

Do You Need an IT Department in your Small Business?

March 13, 2019

Via: Small Business Trends

Everything-as-a-Service (XaaS) and digital solutions such as cloud hosting have changed how small business leaders see information technology departments. IT once focused on managing on-premise servers, workstation app environments, administer software licenses and other local network needs. Now Everything-as-a-Service eliminates […]


Administration, General organization management

5 Actionable Ways to Become a Better Manager

March 12, 2019

Via: Business 2 Community

People don’t quit jobs – they quit bosses. You’ve probably heard this one a few times. You’ve also probably left a job or two because the manager was impossible to bear, even though the work was fulfilling, challenging and paid […]


Department management, Marketing

Content Marketing Tips: How to Attract Your Audience

March 12, 2019

Via: Business 2 Community

B2B content marketing has become the white bread of content marketing. It’s on every B2B marketer’s menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it’s often […]


Self-management, Stress management

10 Ways to Stay Mentally Strong When Your World Is Falling Apart

March 11, 2019

Via: Inc.

At one time or another, you’re bound to face a crisis. Your loved one might be diagnosed with a terminal condition. Your marriage might come to an end. You may find yourself in a dire financial situation. The list could […]


Communication, Department management

2 Communication Secrets Your Leader Wants You to Know

March 11, 2019

Via: Inc.

In my experience as an executive coach, I find that many professionals struggle to communicate their ideas. Most of us have at least occasionally found ourselves shot down when we try to share recommendations, and sometimes, we never even get […]


Department management, Marketing

The Most Important SEO Trends to Boost Your Traffic in 2019

March 11, 2019

Via: Business 2 Community

At the start of every year, an influx of new tips and tricks for search engine optimization fill digital marketing feeds with predictions for the coming months. Over the last few years, Google has recently rolled out a number of […]