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Customer relationship management, General organization management

4  Ways to Foster and Keep Consumer Engagement

March 15, 2024

Via: Small Biz Club

The internet has created a paradox in the world of marketing. On the one hand, it’s so much easier to publish content than it used to be. Many marketing channels are free or affordable, and there are very literally billions […]


Investment, Organization management

Bridge Investment: How Gangway Rounds Fuel Startup Success

March 14, 2024

Via: Small Business Trends

In the fast-paced world of startup finance, a bridge investment, commonly known as a bridge round, plays a crucial role for emerging companies seeking a modest amount of funding to reach their next major financing milestone. These rounds often come […]


Department management, Marketing

Boomers: The Wealthy Client Group You Can’t Ignore — Here’s the Best Way to Market to Them.

March 14, 2024

Via: Entrepreneur

In the unending search for the holy grail of marketing, financial advisors are lately tempted by promises of quick and easy client acquisition through digital marketing miracles. From buying digital leads to endless social media posts, content marketing and webinars, […]


Department management, Marketing

How To Make Your Business Exterior More Appealing

March 13, 2024

Via: Small Biz Club

The exterior of your business is the first thing customers see and the catalyst for any first impressions they make. Image and user experience are crucial in the modern corporate world, which means neglecting your storefront is akin to turning […]


Department management, Marketing

Here’s the SEO Combination You Need to Win Google’s Algorithm

March 12, 2024

Via: Entrepreneur

When focusing on search engine optimization (SEO) for the first time, it’s tempting to focus on one or two ranking factors, in particular keywords, in hopes of a quick ranking fix. However, improving search ranking is a much more comprehensive […]


Administration, General organization management

Should You Allow Vaping at Work? 4 Considerations

March 12, 2024

Via: Small Business Trends

As a business owner, it’s crucial that you make strategic decisions about what you will and won’t allow in the workplace. This includes everything from employee dress and unapproved overtime to how and where staff take breaks. It also includes […]


Department management, Marketing

Struggling to Find Content Ideas for Your Business? Use This Effective Strategy to Unlock Endless Inspiration.

March 12, 2024

Via: Entrepreneur

Many clients who approach my PR agency claim they lack topics to cover. I assure them that this is not the issue as every specialist, just as every company, has valuable expertise to share. And one effective strategy to unveil […]


Accounting, Department management

Tracking Tax Write-Off Carryovers

March 11, 2024

Via: Small Business Trends

Due to various limitations on certain deductions and tax credits, you may not be able to use the full amount of a write-off in the year in which it arises. Instead, the unused amount may be carried forward and used […]


Department management, Marketing

Ways To Build Your Local SEO for Your Small Business

March 11, 2024

Via: Small Biz Club

Local SEO is a crucial strategy for any small business aiming to compete in their regional market. It involves optimizing your online presence to appear in local search results, which can significantly increase visibility to potential customers searching for services […]


Self-management, Time management

Having Time Management Problems? Then You Must Do One Thing to Avoid These 3 Consequences

March 8, 2024

Via: Entrepreneur

Nearly everyone wishes they had more time. One of the biggest challenges facing most of my clients is finding enough time to “do it all.” We have more time-saving tools and resources at our fingertips than ever before. Many of […]


Department management, Marketing

Why Your Business Needs a Social Media Backup Plan

March 7, 2024

Via: Inc.

To businesses that rely on social media platforms for advertising, client communication or direct sales, Tuesday’s Meta platforms outage was more than a communal inconvenience. Experts say that whenever there’s an outage–be it social media or other software we’ve come […]


Department management, Marketing

Picking the Best Email Marketing Service for Your Small Business

March 6, 2024

Via: Small Business Trends

Finding the best email marketing service for your small business is crucial to unlocking its marketing potential. Email marketing’s high return on investment, with businesses seeing an average of $42 for every $1 spent, underscores its importance in any robust […]


Accounting, Department management

How to Get a Tax Extension in 2024

March 6, 2024

Via: Small Business Trends

When the regular tax filing deadline of April 15 rolls around each year, it can be stressful and overwhelming for many taxpayers. You may need extra time to find out how to file self-employment taxes or simply gather important documents. […]


Organization management, Startup

Starting a New Business? Avoid These 5 Big Money Mistakes

March 5, 2024

Via: Inc.

When you become self-employed, you join millions of other business owners hoping to materialize their dreams. However, navigating the murky waters of self-employment can be challenging, especially during the early stages. While there are no guarantees in business, there are […]


Department management, Information Technology

4 Steps to Optimizing Your Company’s LinkedIn Presence

March 4, 2024

Via: Small Biz Club

In the fast-paced digital business landscape of today, establishing a strong online presence is crucial for the success of any company. Among the myriad social media platforms available, LinkedIn stands out as a powerful tool for professional networking, brand building, […]


Editorial

Craft Your Signature with These Strategies for Powerful Personal Branding

February 29, 2024

Via: Caitlin Simmons

When you hear the term personal branding, you may think about influencers or big-time entrepreneurs and CEOs. However, if you want to stand out in the hustle and bustle of the corporate jungle, personal branding is not just beneficial but […]


Administration, General organization management

How to Hire a Civil Engineer

February 29, 2024

Via: Small Business Trends

A civil engineer contributes to how modern cities and towns look because they play an essential role in planning and constructing residential and commercial projects. They design, construct, and maintain projects such as bridges, canals, roads, and buildings. They work […]


Department management, Marketing

How To Make Your Brand’s Website Wildly More Engaging

February 29, 2024

Via: Home Business Magazine

If you want to get more customers, you need an engaging website. You could have the best social media, PPC ads and products, but if your website isn’t up to scratch, you’ll struggle to convert. Websites are evolving and the […]


Department management, Information Technology

Adobe and TikTok Revolutionize Content Creation with Groundbreaking Integration

February 28, 2024

Via: Small Business Trends

Adobe and TikTok have unveiled a pioneering integration, melding TikTok’s Creative Assistant into Adobe Express. This integration, announced on February 13, 2024, heralds a new era for creators, brands, marketers, and small businesses, enabling them to craft and disseminate TikTok […]


General organization management, Strategic planning

How to Thrive During Your First Year as a Business Owner

February 28, 2024

Via: Small Biz Club

Launching your own business is a big endeavor. You’ve probably put time, energy and money into this new venture — and you no doubt want to succeed. But it takes more than passion and prior work experience to get a […]