When was the last time you hosted a content marketing brainstorm that was really productive? One that ended with actionable ideas (not out-of-scope concepts or copycats of everything your competitors are doing)? If that sounds familiar, don’t feel bad.
Coming up with strong ideas is one of the most challenging parts of content marketing. But your brainstorms don’t have to suck. With a little planning and structure, you can ensure that every meeting is as productive as possible—and the ideas you come up with will actually help you achieve your marketing goals.