As an entrepreneur, staying positive throughout your journey can be challenging. Despite fluctuating markets and ever-changing consumer behaviours, the need to keep your business or idea growing while innovating within the means of new products and services aligning with demands can feel draining, to say the least.
Thanks to the covid-19 pandemic, we have seen an influx of start-ups and new businesses born, launching at unprecedented rates in the past year. However, in all trueness, many new companies do not withstand the test of time as they cannot make it past the first year. A staggering 60% of new businesses don’t make it to their third year of trading, but why?
