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4 Books for Entrepreneurs Looking to Break the Mold

Most new businesses fail within a decade. The actual rate depends on your data source — there are lots of small businesses, which means there are lots of small business data sets — and your time horizon.

Many more businesses stagger on, neither thriving nor failing. If we’re being generous, we might call them “boring.” If we’re feeling punchy, we might call them “zombie companies.”

No entrepreneur sets out to run a zombie company. Or a failed business, for that matter. While doing things differently than your peers isn’t a guarantee against either fate, it’s more likely to get your enterprise noticed and to achieve escape velocity before it runs out of capital, talent or both.

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