If the past couple of years of entrepreneurship have been defined by one person, it’s Elon Musk. Musk has pioneered not only the electric automotive industry but also various other industries with PayPal, SpaceX and the Boring Company. Well known for his Twitter antics, he has made a name for himself by spearheading many of his companies’ PR efforts.
Here are five lessons from Musk’s various PR strategies and publicity stunts that might help you put your business on the map.
