Back in 2007, when Larry Kim was just a one-man band settling into his usual spot at the Panera Bread in downtown Boston to build WordStream, the last thing on his mind was personal branding. “It just wasn’t a strategy initially,” said Larry. Little did he know that a big contributor to WordStream’s well-known name in the industry would be the personal brand Larry accidentally built along the way.
How Personal Branding Can Shape Your Career
So how did Larry become so famous in the digital marketing world? Was he always known as the unicorn loving tech nerd or did he strategically build this persona?
