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A Serial Entrepreneur Succeeds By Building A Customer Experience As Unique As Her Products

Uno Alla Volta, which means one of a kind, is a name that not only applies to the artisanal finds the company sells, but to the approach it takes toward its customers.

Terri Alpert had the idea for Uno Alla Volta back in 2003, while she was running a professional cutlery company. That company was a success, bringing in more than $9 million in revenue, but she was ready for something new. Alpert determined criteria her next venture needed to meet: it had to have proprietary products, barriers to entry, abundant supply, and perhaps most important, it had to feel meaningful to her. Some of the cutlery company’s products had a handmade component, and as she drummed up ideas she realized that she loved telling customers the stories of the people behind those products.

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