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How Temptation Bundling Can Actually Make It Fun to Create Better Habits and Boost Your Willpower

June 17, 2022

Via: Inc.

Sometimes the hardest things to do are the best things you can do for yourself and, by extension, your business.

Take exercise. Many entrepreneurs see health and fitness as their competitive advantage, since exercising at moderate intensity for 20 minutes elevates your mood for up to 12 hours. Exercise improves memory and cognitive skills. Exercise helps you better manage stress, a small-business owner’s constant companion. Exercise even makes you a better leader.

But still: Despite the benefits, fewer than one in five people exercise regularly.

Maybe that’s why so many people dangle rewards in front of themselves. Lose five pounds? Buy (this.) Exercise three times this week? Get to eat (that.)

Read More on Inc.