You probably hate sales. You think it’s “low” or “beneath you”. Deep down you may believe if you have the best product or service in the marketplace, it will “sell itself”. More likely, you don’t like sales because you have a fear of rejection.
On The Small Business Radio Show this week, I talk with Tom Stern who says he was the black sheep in a family of lions. Tom’s father was one of the founders of cable television, and his great-grandfather, was the CEO of Sears, Roebuck and Company.
