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John’s Parable of the Secret Way to Success

I once had a boss named José Luis . A charismatic guy, a legendary publicist who blindly relies on the power of your own image and the magic of believing things so that they start to happen.

Also, José Luis is a great storyteller.

One afternoon in May, during a tense meeting with the commercial area, he learned that once again we would not reach the budget. He had only recently assumed the management of the company and I think he was still struggling to order the processes, to understand how we operated.

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