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Lessons from the World’s Most Famous Car Salesman

Car salesmen get a bad rap, trying to peddle vehicles while burdened with pop culture-fueled stereotypes as swindlers and lowlifes. Indeed, there are fast-talkers with dubious intentions, but most are just regular folks doing a job.

And some are legends.

Lee Iacocca, the auto industry titan who was the face of Ford as it soared to new heights with a series of masterful campaigns, died July 2 at age 94. One of America’s best-known businessmen in his heyday, he has since garnered a mixed reputation, after playing a role developing one of Ford’s most disastrous vehicles, making unpopular-but-necessary decisions as an executive with a then-bankrupt Chrysler, and amid revelations that many of his best ideas may not have actually been his.

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