Successful entrepreneurs come in many stripes. While I have written about founders who have succeeded in industries from high technology to apple pies, the fund-raising success of Brandon Sanderson — a sci-fi and fantasy author — surpasses that of all other founders whose stories I’ve told.
How so? Sanderson — who boasts 20 million print, audio, and e-books sold — set out to raise $1 million to fund four new books in 30 days. He reached his goal in 35 minutes, had raised $15.4 million in 24 hours and within two days of opening his Kickstarter campaign had hauled in a whopping $19 million, according to the New York Times.
