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Facing the Fear of Thought Leadership

I remember reading some writing advice once (though I cannot remember who said it — ping me if you know) that said: when writing you should aim to make yourself laugh, make yourself cry, make yourself feel something, and you’ll make your reader feel that, too.

It’s good advice. But what do you do when the feeling you feel is… fear?

(And, just to be clear, we’re not talking about writing horror or a thriller!)

When you step into the role of “thought leader” with your content, at first it feels fine — this is your expertise, your zone of genius, after all.

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