There are many ways to monetize content. You can sell ads on your site, promote affiliate products, or use email monetization with programmatic native ads.
Of all those things, although we can see ads in more and more newsletters, monetizing emails with ads is still the strategy publishers tend to focus on the least.
And that’s not because email monetization is a fresh move.
There was a perception that email is “old school,” maybe past its heyday. And didn’t Mark Zuckerburg say “email is dead” like 10 years ago?
