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This Is How I Manage Freelance Workers and Why It Works

Call it freelance work, contract employees or the gig economy — whatever the term, it’s consistently growing. In fact, researchers predict that half of the U.S. workforce will dabble in independent work by 2020. The rise of these agile external resources means that today’s leaders need to learn how to better manage off site employees to ensure their organization is equipped to reap full benefits.

As a content strategist, I work with freelancers everyday, typically copywriters, designers and marketing professionals. I’ve found the benefits substantial. My business operates with greater flexibility, I have industry expertise on demand and I keep my monthly burn rate within reason.

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