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Use This Simple Military Strategy to Boost Your Business

February 7, 2022

There’s a reason that the first of Stephen Covey’s 7 Habits of Highly Effective People is “be proactive.” Proactivity means taking control of circumstances, recognizing that you alone are “response-able” for your own actions. Reactivity, on the other hand, means the opposite: Allowing circumstances to dictate your outcomes for you.

The idea of proactive response is rooted in military strategy, with one of the nine principles of war being to “seize, retain and exploit the initiative.” Seizing and holding the initiative affords you the freedom to act. But even if you don’t think of your company as an army waging an offensive against your competition, the underlying strategy still translates, as Covey points out.

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