Annie Bruce has created a small business selling a really unique type of item — unicorn horns. The Brooklyn mom first started selling her creations on Etsy as a way to make money while still spending time with her daughter. But it soon blossomed into a full retail and ecommerce business, Brooklyn Owl, selling unicorn horns and other unicorn themed products for kids.
Small Business Startup Tips
But Bruce’s story isn’t just about unicorns. It also provides some important lessons that other small business startups can learn from. Here are five key takeaways.
