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Why Thinking Outside the Box is Useless

One of my favorite expression is “there is no truth outside yourself”. We need to realize that everything we see in the world is viewed through our own point of view. What is the implications of that positively and negatively for your business?

On the Small Business Radio Show this week, Kenneth Cukier is an award-winning journalist and bestselling author. He is a Senior Editor at The Economist and host of its weekly tech podcast. His book “Big Data” with Viktor Mayer-Schönberger was a New York Times bestseller. Ken has coauthored a new book called “Framers: Human Advantage in an Age of Technology and Turmoil”.

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