Tag: account-based analytics

Accounting, Department management

3 signs it’s time to make the switch to account-based analytics

November 12, 2018

Via: Marketing Land

If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to […]