Tag: account

Accounting, Department management

3 signs it’s time to make the switch to account-based analytics

November 12, 2018

Via: Marketing Land

If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to […]

Department management, Marketing

How to Kick-Start an Account Based Marketing Strategy

July 30, 2018

Via: Business 2 Community

Deciding an Account Based Marketing approach is right for your organization is one thing; putting it into play is another. Purchasing account-based technology is not the same as deploying an ABM strategy. In fact, if you purchase this technology before […]

General organization management, Systems management

How To Avoid (Or Manage) A PR Meltdown On Social Media

September 11, 2017

Via: Business 2 Community

You’ve worked hard to get your client’s brand out there on social media, and to boost engagement for that brand. But suddenly something awful happens. One of your social media accounts is updated by an employee, and it isn’t pretty. […]