Tag: AdWords

Department management, Marketing

Get to the Top of the Search Results with SEM

December 28, 2018

Via: Business 2 Community

How to Create a Powerful SEM eCommerce Strategy It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM? First, let’s go over the basics: SEO stands […]

Accounting, Department management

Your account structure might be hurting performance. Here’s why (and how to fix it)

September 1, 2017

Via: Marketing Land

When it comes to managing AdWords, something I’ve come across time and again is that lots of accounts are oversegmented. I’ve seen AdWords accounts with almost awe-inspiring intricacy. No dimension unsegmented; no campaign setting untweaked; no minute negative keyword unadded. […]

Department management, Financial

How should your ad budget impact campaign building?

October 14, 2016

Via: Marketing Land

Everyone running a PPC account typically has a budgeting question they are trying to figure out. For those with a tighter ad budget, the question becomes, “How do I get the most leads for this limited amount of spend I have?” Larger accounts […]