Tag: agile marketing

General organization management, Strategic planning

How to Use an Agile Marketing Strategy to Improve Your Campaigns

November 8, 2021

Via: Business 2 Community

You’ve probably asked yourself how you can deliver the most value to your customers. Adopting an Agile marketing strategy may be the answer. Brands must adapt to today’s digital landscape to deliver value, provide the best customer experience possible, and […]

Department management, Marketing

How to effectively plan sprints for agile marketing teams

November 11, 2020

Via: Marketing Land

Do you remember back to high school when your teacher gave you a big essay to write and it was due at the end of the quarter? If you’re like most of us, you probably didn’t turn it in at […]

General organization management, Strategic planning

What is Agile and Why is it Important?

July 24, 2020

Via: Business 2 Community

You would have to be living under a rock to not have heard of agile these days. The label is being attached to everything – agile methodology, agile sales, agile marketing, agile testing, agile you-name-it. But what does agile mean […]

Department management, Marketing

How To Implement Agile Marketing: Three Overlooked Requirements

December 12, 2016

Via: Forbes

Agile marketers use data to develop insights and make decisions. Consequently, they’re far more nimble, which lets them maximize opportunities in a rapidly changing marketplace; for agile marketers, data is a strategic asset. In this article—the second in a six-part […]