Tag: AI

September 27, 2023

Salesforce and Google recently unveiled plans to intensify their existing strategic partnership. The motive? To revolutionize business productivity using the prowess of generative AI. The joint announcement made on September 12, 2023, from San Francisco and Sunnyvale, California, lays the […]

September 25, 2023

A-B testing is a great way to compare online marketing strategies or tools to see which one is working better. It’s a cost effective way of pitting everything from web pages to email campaigns against each other so you get […]

September 21, 2023

In a world where digital interactions dominate, the symbiotic relationship between artificial intelligence (AI) and branding is transforming the landscape. While AI can’t replicate the genuine human touch, it’s emerging as a powerful tool to forge authentic connections with consumers. […]

September 15, 2023

There’s no denying it: A fast-changing and often dizzying component of any digital marketing program is now artificial Intelligence. In assessing this reality, I’ve found it possible, and empowering, to keep my traditional marketing boots laced up — I just […]

September 13, 2023

Enterprise sales are the holy grail for most businesses – the sale of products and services to a large company offers a potential step-change for revenues and profitability. The hitch is that these are also the hardest customers to sell […]

September 7, 2023

Harnessing the power of AI tools has become a game-changer for small businesses. This article goes into a compilation of the 15 most effective AI tools for business users. From enhancing customer engagement to optimizing operations, these tools hold the […]

September 7, 2023

Whether we call this the fourth or even fifth industrial revolution, where levels of human-machine interaction and collaboration reach even loftier heights than many of us ever imagined possible in our lifetimes, the shift AI is bringing about across industries […]

September 6, 2023

Artificial intelligence (AI) has been around for decades. I won’t bore you with its long history, summarized well in this article. It has even had a significant role in the marketing industry for many years (e.g., predictive analytics used in […]

August 30, 2023

Building strong business connections has always been a cornerstone of success. Creating meaningful relationships and nurturing professional bonds with a wide variety of people can unlock exciting opportunities and collaborations, driving growth, influence and impact. But as I keep telling […]

August 23, 2023

The sky appears to be the limit for the ways entrepreneurs and CEOs can incorporate generative AI tools into their workflows. The one thing you can’t afford to do with generative AI is ignore it. I recently hosted a workshop […]

August 10, 2023

In a masterstroke that solidifies his status as the top marketing professional for AI marketing, Zack Mozes, CEO of NewDeez continues to revolutionize the industry. As the “Godfather of AI Marketing,” Mozes has defied conventional norms and brought unprecedented success […]

August 3, 2023

Your brand is an asset. With a strong personal and company image, you can build an audience that can’t wait to hear from you and reduce your marketing costs to zero. But brands take years to build and seconds to […]

August 2, 2023

With rising customer acquisition costs and the added challenges of a fast-evolving digital landscape, today’s entrepreneurs require, more than ever, a go-to-market strategy that prevents and mitigates risk. And sure, that may seem a straightforward-enough need, but how? What’s the […]

July 24, 2023

As a multi-decade entrepreneur across various sectors — including marketing, finance and technology — I’ve spent most of my career bootstrapping companies without the assistance of artificial intelligence technologies. While I certainly leaned on my invaluable friends, professional network and […]

July 10, 2023

It’s no secret that artificial intelligence (AI) is revolutionizing our lives and work. Automation, content generation, and insights provided by AI tools are already used to improve productivity. An analysis of Stanford and MIT researchers found that using AI tools […]

July 3, 2023

In the ever-evolving landscape of the business world, resilience is key. The ability to weather storms, adapt to change and emerge stronger is what separates leaders from followers. However, this resilience isn’t a product of sheer will alone — it […]

June 29, 2023

There’s a new landscape emerging in the world of PR and marketing. The onset of artificial intelligence (AI) and automated tools is becoming so omnipresent in this space that it could seem daunting to keep up with. The truth is, […]

June 26, 2023

Without knowing how to prompt ChatGPT effectively it will remain a novelty tool with no real value. You’ll create generic mediocrity, not masterpieces worthy of sharing. You’ll waste more time than you save. The novelty factor will soon wear off […]

June 21, 2023

The legal space is ultra-competitive. Attorneys and legal professionals will already know this not-so-secret fact. Marketing yourself and your team is vital to attract clients to your firm/organization. Historically, the legal space has been dominated by bombastic personalities taking to […]

June 19, 2023

In today’s world, we’ve all experienced the frustration of finding our desired product out of stock. However, the underlying issue behind these three simple words is a costly problem: supply chain disruption. Recent reports from 3PL Central, an American cloud-based […]