Top

Tag: Amazon Ad Business


Association, Organization management

Amazon is Quietly Using This Brilliant Strategy to Grow Its $7 Billion Ad Business

July 11, 2019

Via: Inc.

A new report from the ad agency Merkle shows that as Amazon approaches Prime Day, it’s using an interesting strategy to grow its own advertising business: it’s buying ads on Google. It might seem counter-intuitive to pay another company for […]