Top

Tag: ANALYTICS & DATA MARKETING


Department management, Information Technology

New Gartner report spotlights analytics tools that map customer data across channels

October 18, 2017

Via: Marketing Land

As customer journeys, customer experience and customer data become the key drivers of modern marketing, analytics tools have become the compasses. To help marketers learn about their options, Gartner is out with a new “Magic Quadrant for Digital Marketing Analytics” […]