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Tag: audience


General organization management, Strategic planning

Your Business is Failing Because You Have a Bad Strategy. Here Are 5 Hacks for the Perfect Business Strategy

November 22, 2022

Via: Entrepreneur

A recent study found that only about 39% of small businesses end up profitable. But why? Many companies fail to make a profit because of a flawed business strategy. Sometimes, a strategy may be so complex that the team simply […]


General organization management, Systems management

You Must Diversify Your Content to Compete in Today’s Marketing Environment. Here’s Why (and How to Do It).

November 21, 2022

Via: Entrepreneur

Keeping your audience entertained in the golden age of multi-platform media has become critical to online success. To accomplish this, you must learn to switch up your branded content and experiment on new and different platforms. Why should you change […]


Department management, Marketing

You’re Not Just Selling a Product or Service — You’re Selling Your Brand Story. Here Are 3 Steps To Ensure It Sells.

October 3, 2022

Via: Entrepreneur

Your brand is more than just your product or service. It’s the story you tell about your business — the why behind what you do. And being able to tell that story consistently is essential to connecting with your audience. […]


Department management, Marketing

3 Ways TikTok Can Help Your Business Grow

September 15, 2022

Via: Entrepreneur

TikTok has taken over traditional forms of social media and has created a new wave of creativity among people of all ages looking to have fun, entertain, get more likes and connect with others. Billions of people have downloaded TikTok, […]


Communication, Department management

5 Ways to Level Up Your Thought Leadership

September 6, 2022

Via: Entrepreneur

Your thought leadership may be missing the mark. New research shows that nearly three out of every four buyers don’t find value in at least half of the thought leadership they consume. From the same research sample, however, nearly half […]


Department management, Marketing

Your Content Is Meaningless If This Important Element Is Missing

August 16, 2022

Via: Entrepreneur

In the creator world, we often hear that content is king. Though, this phrase leaves out a very important piece of the puzzle. Gary Vee coined the phrase “If content is king, then context is God.” The context that surrounds […]


Department management, Marketing

How to Sell on TikTok

July 27, 2022

Via: Small Business Trends

TikTok is becoming an important social media platform for small business owners. Whether you want to build brand awareness or start social selling, this ever-popular social media app is a powerful weapon in your marketing arsenal. In this article, you […]


Personal information & knowledge management, Self-management

12 Steps To Turn Your Business Idea Into Income

July 18, 2022

Via: Forbes

There is no value in ideation without execution. Without the intention and action that takes an idea from conception to success, it’s just an idea and ideas are everywhere. Many people have multiple ideas over the course of each day […]


Department management, Marketing

How to Get More TikTok Likes

July 14, 2022

Via: Small Business Trends

With more than 1 billion active users, it certainly seems like everyone is on TikTok in 2022. TikTok users come from all corners of the globe, but they share a primary goal: to get noticed. Why else would they spend […]


Department management, Marketing

How to Make Great Content — And Get More Views

July 14, 2022

Via: Entrepreneur

Content strategy has become an indispensable addition to any company’s marketing and the smartest businesses rely on it to generate results. A blog or social media post that isn’t well-crafted will miss the mark and waste your time and resources. […]


Department management, Marketing

Amplified Marketing Will Bring Connection, Creativity and Results Together Again

July 13, 2022

Via: Entrepreneur

Three words lie at the heart of what’s broken in content marketing. Those same words hold the key to fixing marketing: connection, creativity and results. Today’s content marketers often feel pressured to sacrifice the first two — connection and creativity […]


General organization management, Strategic planning

Launching a New Offer? Here Are 3 Ways to Make It a Sell-Out Success

July 7, 2022

Via: Entrepreneur

For every 100 new products that come to the market each year, 95 of them will fail. But how do you make sure your product succeeds? The truth is that the e-learning market is huge. In 2019, it was sized […]


Department management, Marketing

3 Ways to Test Paid Social Ads With a Purpose

June 27, 2022

Via: Entrepreneur

Paid social media campaigns can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who […]


General organization management, Strategic planning

It’s Time to Reassess Your Small-Business Social Strategy

June 16, 2022

Via: Inc.

Assumptions can be dangerous. For instance, because I am the co-founder of a fintech company, some might assume I’m pretty tech-savvy. But in reality, I look to Carolyn Rodz, my visionary co-founder, for the technical stuff. I’ve seen others making […]


Department management, Marketing

3 Ways To Grow Your Audience And Increase Sales

June 10, 2022

Via: Forbes

Are you looking for ways to grow your audience and increase sales? If so, you’re in luck! There are a number of things you can do, but three of the most effective ways to achieve these two goals are to […]


Department management, Marketing

The Relationship Between Funding and Marketing

May 27, 2022

Via: Entrepreneur

How you fund your business will determine everything from speed of growth, to accrued debt, to the percentage of ownership you retain. But one factor that founders rarely consider is how funding can impact their marketing decisions. It could mean […]


Department management, Marketing

Where to Find the Latest TikTok Trends

May 19, 2022

Via: Small Business Trends

Let’s be honest, you are probably not on TikTok because you think it’s just for the Gen Z users and cat videos. Nothing can be further from the truth. #ICYMI – TikTok app now has 1 billion active global users, […]


Accounting, Department management

12 Printable Invoice Template Options

May 16, 2022

Via: Small Business Trends

If you’re a small business owner, you know how critical it is to invoice your customers correctly and on time. Not only does it help you keep track of your income and expenses, but it also helps build trust with […]


Department management, Marketing

3 Reasons Your Audience Isn’t Buying From You (Even If They Love You)

May 6, 2022

Via: Entrepreneur

A lot of entrepreneurs make the mistake of believing that once they build the online community and amass thousands of followers, selling will be practically effortless. So it becomes a not-so-pleasant surprise when they announce a new course, book or […]


Customer relationship management, General organization management

5 Copywriting Tips to Increase Landing Page Conversions

April 8, 2022

Via: Entrepreneur

According to the email marketing platform Campaign Monitor, the average landing page conversion rate across all industries — the number of people who will sign up, purchase or convert on your offer — is a measly 2.35%. So, the hard […]