Organization management, Startup
October 30, 2023
Via: ForbesIn the information age, media has already gone through a fundamental transformation. User-generated content, smart content recommendation algorithms, and nowadays – AI are making the traditional media landscape almost unrecognizable both on the supply and demand sides. Most of these […]
General organization management, Strategic planning
November 22, 2022
Via: EntrepreneurA recent study found that only about 39% of small businesses end up profitable. But why? Many companies fail to make a profit because of a flawed business strategy. Sometimes, a strategy may be so complex that the team simply […]
General organization management, Systems management
November 21, 2022
Via: EntrepreneurKeeping your audience entertained in the golden age of multi-platform media has become critical to online success. To accomplish this, you must learn to switch up your branded content and experiment on new and different platforms. Why should you change […]
Department management, Marketing
October 3, 2022
Via: EntrepreneurYour brand is more than just your product or service. It’s the story you tell about your business — the why behind what you do. And being able to tell that story consistently is essential to connecting with your audience. […]
Department management, Marketing
September 15, 2022
Via: EntrepreneurTikTok has taken over traditional forms of social media and has created a new wave of creativity among people of all ages looking to have fun, entertain, get more likes and connect with others. Billions of people have downloaded TikTok, […]
Communication, Department management
September 6, 2022
Via: EntrepreneurYour thought leadership may be missing the mark. New research shows that nearly three out of every four buyers don’t find value in at least half of the thought leadership they consume. From the same research sample, however, nearly half […]
Department management, Marketing
August 16, 2022
Via: EntrepreneurIn the creator world, we often hear that content is king. Though, this phrase leaves out a very important piece of the puzzle. Gary Vee coined the phrase “If content is king, then context is God.” The context that surrounds […]
Department management, Marketing
July 27, 2022
Via: Small Business TrendsTikTok is becoming an important social media platform for small business owners. Whether you want to build brand awareness or start social selling, this ever-popular social media app is a powerful weapon in your marketing arsenal. In this article, you […]
Personal information & knowledge management, Self-management
July 18, 2022
Via: ForbesThere is no value in ideation without execution. Without the intention and action that takes an idea from conception to success, it’s just an idea and ideas are everywhere. Many people have multiple ideas over the course of each day […]
Department management, Marketing
July 14, 2022
Via: Small Business TrendsWith more than 1 billion active users, it certainly seems like everyone is on TikTok in 2022. TikTok users come from all corners of the globe, but they share a primary goal: to get noticed. Why else would they spend […]
Department management, Marketing
July 14, 2022
Via: EntrepreneurContent strategy has become an indispensable addition to any company’s marketing and the smartest businesses rely on it to generate results. A blog or social media post that isn’t well-crafted will miss the mark and waste your time and resources. […]
Department management, Marketing
July 13, 2022
Via: EntrepreneurThree words lie at the heart of what’s broken in content marketing. Those same words hold the key to fixing marketing: connection, creativity and results. Today’s content marketers often feel pressured to sacrifice the first two — connection and creativity […]
General organization management, Strategic planning
July 7, 2022
Via: EntrepreneurFor every 100 new products that come to the market each year, 95 of them will fail. But how do you make sure your product succeeds? The truth is that the e-learning market is huge. In 2019, it was sized […]
Department management, Marketing
June 27, 2022
Via: EntrepreneurPaid social media campaigns can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who […]
General organization management, Strategic planning
June 16, 2022
Via: Inc.Assumptions can be dangerous. For instance, because I am the co-founder of a fintech company, some might assume I’m pretty tech-savvy. But in reality, I look to Carolyn Rodz, my visionary co-founder, for the technical stuff. I’ve seen others making […]
Department management, Marketing
June 10, 2022
Via: ForbesAre you looking for ways to grow your audience and increase sales? If so, you’re in luck! There are a number of things you can do, but three of the most effective ways to achieve these two goals are to […]
Department management, Marketing
May 27, 2022
Via: EntrepreneurHow you fund your business will determine everything from speed of growth, to accrued debt, to the percentage of ownership you retain. But one factor that founders rarely consider is how funding can impact their marketing decisions. It could mean […]
Department management, Marketing
May 19, 2022
Via: Small Business TrendsLet’s be honest, you are probably not on TikTok because you think it’s just for the Gen Z users and cat videos. Nothing can be further from the truth. #ICYMI – TikTok app now has 1 billion active global users, […]
Accounting, Department management
May 16, 2022
Via: Small Business TrendsIf you’re a small business owner, you know how critical it is to invoice your customers correctly and on time. Not only does it help you keep track of your income and expenses, but it also helps build trust with […]
Department management, Marketing
May 6, 2022
Via: EntrepreneurA lot of entrepreneurs make the mistake of believing that once they build the online community and amass thousands of followers, selling will be practically effortless. So it becomes a not-so-pleasant surprise when they announce a new course, book or […]