Tag: audience

April 8, 2022

According to the email marketing platform Campaign Monitor, the average landing page conversion rate across all industries — the number of people who will sign up, purchase or convert on your offer — is a measly 2.35%. So, the hard […]

February 28, 2022

Leveraging YouTube means being able to know and understand the users of the platform, what metrics to track and what to create content about in the first place. When you have these pieces of the puzzle down, your channel will […]

February 22, 2022

Every business needs a plan — including food trucks. If you want to run your own food truck but don’t know where to start, here’s a guide that explains how to write a business plan in this industry. What is […]

February 22, 2022

Guest posts are an excellent way to gain publicity for your business. Through this form of content marketing, you’ll establish yourself as a credible expert in your industry and gain valuable brand exposure to the publication’s audience. However, it’s not […]

February 21, 2022

If you’re a small business owner, then you know that marketing can be tough. It seems like everyone is competing for attention, and it’s hard to stand out from the crowd. But don’t worry: Here are 10 small business marketing […]

January 12, 2022

Focusing on specific themes each month for your social media marketing is a great way to create effective content to give your business a competitive edge. Understanding your marketing goals allows you to create impactful themes on social media that […]

December 2, 2021

Hey, we all have to escape sometimes, right? Whether during the Holidays or for a much-needed vacation you can’t be tied to your blog 24/7 nor should you be. The reality though, is that blogging can be a totally time-consuming […]

November 30, 2021

With a multi-channel strategy, you can reach consumers throughout the entire funnel, creating a cohesive story across channels like native, display, video, connected TV (CTV), and audio. Using a mix of complementary channels increases the percentage of the total target […]

November 22, 2021

The idea of partnering with a nonprofit organization in your community may initially seem intimidating if your company has not done it before – especially if you are a smaller business. But, the marketing potential for your company and the […]

November 19, 2021

Your relationships and reputation are intangible assets. Foster your personal brand, and you’ll build perceived value, trustworthiness, credibility, and reliability—ingredients that contribute to audience building and revenue. But to showcase your expertise and stand out, you need to have something […]

November 12, 2021

Customer acquisition; the practice of bringing in new customers/clients that fit the ideal customer profile (ICP) for your company. A familiar business axiom is that as a business, you’re either growing or shrinking. There is no neutral. If we subscribe […]

November 11, 2021

TikTok just gets bigger and bigger. But is it ever going to be bigger than YouTube? We take a look. If you asked anyone right now which was the biggest video platform online they would say YouTube. It has been […]

November 1, 2021

If you have a plethora of social media accounts, managing them can feel like a whirlwind. Knowing how to manage multiple social media accounts is key to maximizing your efficiency and improving your ROI. Here are five tips to improve […]

October 22, 2021

When it comes to reach, no other social media platform comes close to Facebook. More than half of all active internet users worldwide use it, and two-thirds of users say they visit business pages at least once a week. The […]

October 21, 2021

Any business, no matter what industry or size, is collecting information about its customers, its market, its conversions, etc., and just about every business looks to manage that data through dashboards. Dashboards do the tricky work of presenting complexity in […]

October 20, 2021

Today, a significant majority of the global population access the internet through mobile devices rather than laptops or desktops. In the past, mobile marketing has been described as “the latest marketing trend” or “future of marketing.” The truth is mobile […]

October 11, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. […]

October 11, 2021

Want to know how to run a social media contest the right way? You’ve come to the right place! A major part of running your online store is making sure that you always have an audience of ready-to-buy customers. Running […]

October 4, 2021

Customer Journey Mapping (or buyer’s journey mapping) is a visual-representation method that many companies use to understand the emotional journey of their customers while interacting with different touchpoints (company’s website, social media platforms, advertisements, referrals, etc.). It assists in redesigning […]

September 21, 2021

Let’s start with answering the question: What is content optimization? If you ask Google what is good content – you’ll get a very simple answer: original content that resonates with your audience’s needs. In other words – optimized content. But […]