Tag: authenticity

February 2, 2024

The days leading up to the launch of a new marketing campaign tend to be particularly exciting for PR and marketing teams. It’s the culmination of countless efforts, both creative and strategic. Before finalizing the date of the launch, you […]

November 14, 2023

Agenuine identity requires no announcement. But the moment one feels compelled to proclaim their personal brand, they risk losing the very essence of authenticity that underpins their credibility and appeal. Arguably, there exists no rigid blueprint for cultivating a robust […]

November 7, 2023

The theologian Frederick Buechner once said, “The place God calls you to is the place where your deep gladness and the world’s deep hunger meet.” Strip out the religious language, and this sentiment goes right to the heart of innovation […]

November 1, 2023

With the proliferation of social media platforms, there are more ways than ever before to market your brand. But standing out has become a real challenge. That’s why unique storytelling and marketing tactics are crucial for business leaders, said Rohit […]

September 12, 2023

In today’s fast-paced digital landscape, where advertisements flood every corner of the internet, capturing the genuine attention of potential customers can often feel like a daunting challenge. However, in this digital transformation era, a compelling marketing strategy has emerged- influencer […]

August 28, 2023

Your company mission is the North Star of your business, guiding each and every decision you make. Writing one, therefore, isn’t just about creating a clever slogan or summarizing your goals; it’s about getting to the heart of your business […]

July 20, 2023

Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel emotionally connected to. Appealing to your customer’s emotions with your marketing messages leaves a lasting impression, as […]

May 24, 2023

Personal brand leadership is the new standard for leaders who want to be authentic, connect with their clients/constituents and differentiate themselves from the competition. Everyone is talking about personal branding — and with good reason. Personal branding has emerged, not […]

February 9, 2023

A lot of resources are spent on a brand or company’s social media. Why isn’t more time spent on the social media accounts of a business’s executives? Data shows it is one of the few strategic moves that can simultaneously […]

January 10, 2023

Maybe your introverted personality played a part in your decision to start your own business. Perhaps you enjoy hiding behind a laptop instead of having to give scary presentations in front of dozens of colleagues. But, alas, everyone is talking […]

December 16, 2022

While it’s often the horrible customer service experiences that go viral on social media or become the topic of discussion over dinner, when asked, most people could likely think of a time when they experienced really excellent customer service. From […]

June 30, 2022

When it comes to personal branding, the right colors have the power to attract clients and opportunities, while the wrong colors can do the exact opposite. So, what’s the secret to choosing brand colors that lead you to the C-suite […]

April 4, 2022

It’s the dream of every entrepreneur that ever started a company. How do you build something in a short period of time that another company will pay $100M for? On The Small Business Radio Show, Josh Landan started his career […]

August 5, 2021

People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic and consistent in […]

January 10, 2017

Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. A world of Yahoo data breaches and WikiLeaks scandals. A world in which it’s hard to spot a glimmer of truth when it’s sunk to the […]