Tag: automation

November 3, 2021

Customer acquisition cost (also known as CAC) is, as the name implies, the cost a business incurs in its attempts to acquire new customers. The CAC number is a critical metric for any company interested in monitoring its marketing return […]

November 1, 2021

If you have a plethora of social media accounts, managing them can feel like a whirlwind. Knowing how to manage multiple social media accounts is key to maximizing your efficiency and improving your ROI. Here are five tips to improve […]

October 12, 2021

As a business, you will want to be as efficient as possible, make good decisions with your time, and make savvy budget decisions to help your business go further. The further you can stretch your time and your budget, the […]

August 27, 2021

About six months ago, SEMRush posted a curation of stats on the immense impact of AI on business in 2021. The figures were impressive: “In 2020, 39% of businesses planned to invest in AI technology. By 2022, companies are expected […]

August 3, 2021

Despite common sci-fi movie tropes to the contrary, the relationship between robots and humans has proven wildly beneficial. Plenty of industries have received productivity and efficiency boosts thanks to automation in various forms. This includes the finance industry. Indeed, lending […]

June 24, 2021

I get it. You’re a solo-preneur. (so am I!) You’re proud of the fact that you’ve bootstrapped your business from the ground up, tackling every task that comes your way. You built your first website, dove in and learned how […]

June 8, 2021

It will be no surprise that customer behaviour has changed over the last year due to the pandemic and this is no different for email marketing. The way in which customers now receive, view and interact with emails has shuffled […]

April 30, 2021

Revenue generation is the primary goal of every organization and B2B payments and payments made by clients are the major streams of revenue. At the higher level, thousands of payments are received and made and conventional payment methods fail to […]

September 17, 2020

With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language. Specifically, there seem to be […]

August 13, 2020

Although efficiency has always been a central goal for businesses, I have seen companies under increased pressure during this economic crisis to deliver results while navigating significant challenges. Staffing resources are tight and budgets are being cut, but companies need […]

March 25, 2020

It makes sense that a lot of businesses want to make their operations cheaper, especially in times like these. Many people are struggling to make ends meet, and ensuring that you can make as much as possible from your company […]

February 18, 2020

Starting a business can be a rewarding experience, both financially and personally. The challenge of cultivating a successful company can be motivating in and of itself, though various pitfalls will eventually get in your way. Operating a business in today’s […]

January 7, 2020

Businesses and startups at present should be more alert and cautious than they were ten years back. This is because of the business models that are being followed now. For example, the on-demand business model requires very little capital and […]

September 10, 2019

According to a study, over 76 percent of business leaders believe that Artificial Intelligence (AI) is fundamental to their organization’s success. The companies that have already implemented AI have seen a boost of 39 percent in their revenue. AI is […]

August 7, 2019

It’s not exactly news that programmatic advertising, automation and agency consolidation have upended the media industry. Such changes have been well documented (as well as felt personally by many of our colleagues). But change, like time, marches on, and these […]

July 23, 2019

The future of global trade depends on automation tools, and any company eyeing international expansion must invest in this technology. Artificial intelligence, in particular, is transforming international commerce, as companies use intelligent systems to identify ways to increase productivity and […]

January 3, 2019

Many startup founders dream of their business becoming the next big sensation that rakes in hundreds of millions of dollars. But problems can often arise when a blossoming business tries to scale up quickly. As I learned from growing my […]

November 6, 2018

As email marketers, we know consumers are becoming fickle in their purchases, as they have a myriad of options available to them every minute of every day. They can do their monthly grocery shopping, move banks, renew their car license […]

October 30, 2018

Automation is often helpful when it comes to delivering experiences that keep your customers coming back to you. Combine smart automation with data you already have about your customers to deliver customized experiences that showcase that you value them and […]

June 6, 2018

If you have content, you tag it. If you have web content, you tag it in your content management system. Your authors do it every day. And it feels somehow free. You never get a bill for content tagging–people who […]