General organization management, Strategic planning
January 13, 2022
Via: Business 2 CommunityThere’s no question that the introduction of technology has dramatically changed the contours of the B2B sales journey over recent decades. Just 20 years ago, customer relationship management (CRMs) and Salesforce introduced acute customer segmentation and a focus on individuals […]
Department management, Marketing
January 11, 2022
Via: Business 2 CommunityA good content strategy can drive 100% of your revenue. Content marketing fills the gap between what message brands want to share and what consumers actually want to see. That’s the secret to building active, engaged communities full of loyal […]
General organization management, Strategic planning
January 5, 2022
Via: Business 2 CommunityIt’s time to get personal with your social media strategy. The algorithms of popular sites like Facebook and Instagram are changing quickly, so it can be difficult for potential customers or clients to see your updates even when you post […]
Department management, Marketing
January 5, 2022
Via: Business 2 CommunitySocial media’s ability to create viral campaigns and build communities is a powerful tool for companies and organizations to reach new and current customers. This is especially true when it comes to Facebook. With so many business owners already using […]
Communication, Department management
January 4, 2022
Via: Business 2 CommunityAs you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is […]
Department management, Information Technology
January 3, 2022
Via: Business 2 CommunityStarting a B2B web design project can be overwhelming. There is a lot to consider and often a lot of stakeholders need to sign off. So, where do you begin? In this post, we take a high-level look at what […]
Department management, Marketing
December 22, 2021
Via: Business 2 CommunityLet’s be honest, telemarketing has a poor reputation among marketing folk. You’ll never win an award for a successful telemarketing campaign and it won’t get you a new job. Yet it is still one of the most powerful tools in […]
Communication, Department management
December 9, 2021
Via: Business 2 CommunityEverything we read about and encounter is about some sort of digital transformation. It could be a business transformation, buying/selling, or even social transformation. Technology and automation takes a greater part of our lives. Years ago, usually it was scientists […]
Department management, Marketing
November 30, 2021
Via: Business 2 CommunityContent is easier than ever to find and consume, which is why it’s important to make what you say count. With constant streams across countless platforms, it can be easy to go unnoticed or get lost in the shuffle. Whether […]
Department management, Marketing
November 29, 2021
Via: Business 2 CommunityAs we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B […]
Department management, Information Technology
November 22, 2021
Via: Business 2 CommunityIf you’re a B2B company, your website is likely the most important sales and marketing tool in your arsenal. Consider this: 84.3% of B2B buyers say they check a business’s website before making a purchase. Your prospective customers are doing […]
General organization management, Strategic planning
November 19, 2021
Via: Business 2 CommunityYour relationships and reputation are intangible assets. Foster your personal brand, and you’ll build perceived value, trustworthiness, credibility, and reliability—ingredients that contribute to audience building and revenue. But to showcase your expertise and stand out, you need to have something […]
Department management, Marketing
November 11, 2021
Via: Business 2 CommunityB2B sales cycles are long, and the buyer’s journey is complex. Content marketing sits well with these aspects because it doesn’t go for a hard sell directly. Instead, it aims to educate and help prospects. A survey by FocusVision even […]
Department management, Information Technology
November 1, 2021
Via: Business 2 CommunityB2B web designs can be lovely and enjoyable, but they should also be functional. While award-winning websites explore new trends and take us on an artful journey, websites that drive leads maintain or increase revenue. In this brief article, we […]
General organization management, Strategic planning
October 29, 2021
Via: Business 2 CommunityMarketing’s Curse: Everyone talks a big game, but only few can prove it. Want to see examples of B2B social selling paying off in a big way? In initial consultations with a business that is interested in B2B social selling, […]
Department management, Marketing
October 21, 2021
Via: Business 2 CommunityVideo is one of the most effective ways to communicate quickly and succinctly. In the B2B world, where everyone is short on time, it’s a particularly useful tool to tell a brand story. Unfortunately, although video is an exciting and […]
Customer relationship management, General organization management
October 1, 2021
Via: Business 2 Community80% of customers leave after one negative experience and 72% of buying experiences are related to how consumers feel about how the business treats them. While those statistics are somewhat expected, it’s appalling to find that 85% of businesses believe […]
Department management, Marketing
September 29, 2021
Via: Business 2 CommunityLead generation can be a challenge for B2B marketers. On the surface, the more leads that you generate, the lower the cost per lead (CPL) is and the better you feel about the elements of the marketing campaign. To take […]
Department management, Marketing
August 20, 2021
Via: Business 2 CommunityIt’s wild to think that the first email was sent 40 years ago, and even if we’ve moved on to texting and social media, we still haven’t replaced this mode of communication. Email marketing is still a dependable marketing channel […]
General organization management, Strategic planning
August 6, 2021
Via: ForbesIn the past year and a half, we have seen unprecedented changes in the B2B world. Both the Covid-19 pandemic and a dramatic shift in buyer demographics have changed best practices for B2B marketing, leaving many business owners unsure of […]