Customer relationship management, General organization management
February 17, 2023
Via: EntrepreneurWith customer data having gone back underground, the magical genie is back in the bottle. That means now is the time to prove that as advertisers and marketers, you can juggle both engagement and privacy. Just about a year ago, […]
Department management, Marketing
March 24, 2022
Via: EntrepreneurThere are massive changes on the horizon for marketing agencies, specifically with respect to digital advertising. Due to the pandemic, streaming media advertising such as connected TV (CTV) has become significantly more popular than more traditional forms. CTV distributes over-the-top […]
Department management, Marketing
February 10, 2022
Via: EntrepreneurWhether you’re trying to get your company off the ground, expand in 2022, or you want to launch a lucrative side hustle, knowing digital marketing is an invaluable skill in the digital age. No matter your industry, everybody’s looking for […]
Department management, Marketing
August 6, 2021
Via: Business 2 CommunityEven if many deny the longevity of print advertising, it continues to hold its reign against digitization. While online marketing is struggling with the problem that digital advertising banners are hardly noticed, and even prevented by ad blockers, print products […]
Department management, Marketing
May 21, 2021
Via: Business 2 CommunityThe following is one vision of the near future. BlockChain technology is an emerging field in the digital world that has been gaining attention from both consumers and marketers. The BlockChain essentially provides a way to create a decentralized, more […]
Department management, Marketing
July 8, 2020
Via: Business 2 CommunityThe #StopHateForProfit campaign is one of the latest and largest responses to the current Black Lives Matter movement. However, its call to action—for businesses to pause their Facebook ads for July—creates a challenging situation for small businesses in the midst […]
Department management, Marketing
July 2, 2020
Via: Inc.Digital advertising has had a rough time over the past few months. While consumers are hunkered down with stay-at-home orders, they weren’t spending money on discretionary items like new shoes, home decor, or vacations. As a result, brands began to […]
Department management, Marketing
November 6, 2019
Via: Business 2 CommunityAnyone who has cruised along miles of interstate or inched through a crowded metropolitan traffic jam has likely felt acutely aware of the larger-than-life presence of billboards. But every time I see one, I feel like I’m looking at a […]
Department management, Financial, Marketing
January 15, 2019
Via: Business 2 CommunityEveryone’s favorite subject is budgeting, right? Okay, actually putting together your budget can be dreadful, but at least spending the money is fun! Marketers in particular often get to invest in hot technologies and are experts at staying on top […]
Department management, Marketing
December 21, 2016
Via: Marketing Land2016 has been a year of growth and transformation for digital advertising. According to the 2016 IAB/PwC Internet Advertising Revenue Report, “across desktop and mobile, digital video generated the greatest gain of any format.” And despite the constant fight against […]
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