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Department management, Information Technology

Adobe and TikTok Revolutionize Content Creation with Groundbreaking Integration

February 28, 2024

Via: Small Business Trends

Adobe and TikTok have unveiled a pioneering integration, melding TikTok’s Creative Assistant into Adobe Express. This integration, announced on February 13, 2024, heralds a new era for creators, brands, marketers, and small businesses, enabling them to craft and disseminate TikTok […]


General organization management, Strategic planning

How to Thrive During Your First Year as a Business Owner

February 28, 2024

Via: Small Biz Club

Launching your own business is a big endeavor. You’ve probably put time, energy and money into this new venture — and you no doubt want to succeed. But it takes more than passion and prior work experience to get a […]


General organization management, Strategic planning

4 Hard Truths You Must Accept to Become Successful

February 27, 2024

Via: Entrepreneur

In the intricate tapestry of entrepreneurship, success can depend on an entrepreneur’s ability to embrace the tough realities that define their journey. We’re exploring the four hard truths that every entrepreneur must confront to thrive in business truly. While these […]


Department management, Marketing

Build Long-Term Customer Loyalty With These 3 Relationship Marketing Strategies

February 27, 2024

Via: Entrepreneur

The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer […]


Department management, Marketing

Elevate Your Career With an MBA in Digital Marketing

February 27, 2024

Via: Home Business Magazine

The demand for professionals with advanced degrees in marketing is increasing. Elevate your career with an MBA in digital marketing providing the required knowledge and skills to succeed. You can hone your branding, data analysis, social media marketing, and search […]


Department management, Marketing

What Is Influencer Marketing for Small Business? Key Benefits

February 20, 2024

Via: Small Business Trends

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. While it’s unlikely you’ll be hiring Kim Kardashian to represent your brand anytime soon, everyone has some degree of influence, and many […]


Department management, Marketing

What Is Integrated Marketing?

February 20, 2024

Via: Small Business Trends

What is integrated marketing? It’s key for optimizing efforts across both online and offline channels, enhancing brand coherence. At first glance, the statistics seem like they’re at odds with each other — as though someone had mixed some generational marketing […]


General organization management, Strategic planning

If You Don’t Learn How to Pivot Your Business, You’ll Watch It Perish — Here’s What a Successful Pivot Looks Like.

February 19, 2024

Via: Entrepreneur

Netflix, Instagram, Slack. These three companies have one thing in common: Their initial business plan wasn’t sustainable, and they became the formidable companies they are today because they chose to pivot in a new direction. Pivoting in startup culture is […]


Department management, Marketing

AI Marketing: 8 Practical Tips for Your Business

February 19, 2024

Via: Small Biz Club

Using AI marketing can help you save numerous resources and get better results, faster. But it can be hard to know where to get started. Let’s take a look at exactly what AI marketing is, how it can help your […]


Administration, General organization management

Hiring For A Tax Organization: A.I. Versus Human Recruiters

February 19, 2024

Via: Small Biz Club

As a thirty-year veteran in executive search for tax professionals, I have a special set of skills. Remember the Liam Neeson movie quote in Ransom: “What I do have are a very particular set of skills, skills I have acquired […]


Administration, General organization management

Project Management 101: Purpose-Driven Work

February 13, 2024

Via: Small Biz Club

Joey Reiman is a marketing professional, author and teacher who moved to Atlanta from Long Island. After starting an advertising agency, which was acquired by Omnicom, he has gone on to work with IBM, Proctor & Gamble, and Coca-Cola at […]


Investment, Organization management

Unmasking the Real Estate Wealth Myth

February 13, 2024

Via: Entrepreneur

How often have you heard that “90% of millionaires made their wealth through real estate?” Real estate gurus frequently make this claim, and it has a certain allure. It’s a catchy phrase that suggests that the path to wealth is […]


Department management, Marketing

What is a Landing Page and How Can I Use One for My Business?

February 12, 2024

Via: The Register

Engaging customers is tricky business. But a well-designed landing page can make your life easier. It can significantly increase conversions for your pay-per-click (PPC) and email marketing campaigns. But what exactly is a landing page and how can you use […]


General organization management, Strategic planning

High-Growth CEOs Are Future-Proofing Their Startups. Are You?

February 12, 2024

Via: Inc.

They say the best way to predict the future is to create it. The founders on the Inc. 5000 do this every day — pioneering the products, services, and business models that will set new standards for tomorrow. Within the […]


Department management, Financial

How Companies Can Help Employees Save for Emergencies

February 12, 2024

Via: Inc.

Companies can now better assist employees with some of their most immediate financial needs. Part of the Secure 2.0 Act, a law aimed at helping more people prepare for retirement that went into effect at the start of this year, […]


General organization management, Strategic planning

How This Mom-Daughter Team Drove More Than $7.5 Million In Sales In Their First Business Year

February 6, 2024

Via: Entrepreneur

Lisa Odenweller remembers somebody telling her: You’ll learn from your first company, and you’ll make money on your second. That’s exactly how it happened with Beaming (her first company) and Kroma (her second). But she wasn’t the only one following […]


Self-management, Stress management

Fear Can Hold Us Back – But It Can Also Drive Us Forward. Here’s How to Turn Fear Into Fuel.

February 6, 2024

Via: Entrepreneur

Fear is one of the most natural emotions. In fact, according to Medical News Today, “The fear response has kept us alive. It is primal, and we should respect it. At the same time, it can be unpleasant and interfere […]


Organization management, Startup

What is Organic Dairy Farming + How to Start an Organic Dairy Farm

February 5, 2024

Via: Small Business Trends

Organic dairy farming has experienced significant growth in recent years, establishing a niche market. Consumers are increasingly concerned about the quality of their food and the environmental impact of agriculture, which has led to a rising demand for organic dairy […]


Department management, Financial

How Much of a Loan Can I Afford? A Guide for Small Businesses

February 5, 2024

Via: Small Business Trends

There’s a lot for a small business owner to think about when preparing a business loan application. But before you begin to compile documentation, take a step back and ask yourself — How much of a loan can I afford? […]


Department management, Financial

How to Apply for a Business Credit Card: A Step-by-Step Guide

February 5, 2024

Via: Small Business Trends

Learning how to apply for a business credit card is vital for business owners aiming to streamline their financial management. If you’re a business owner, understanding how to apply for a business credit card can be beneficial. You can apply […]