Tag: Featured

February 20, 2024

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. While it’s unlikely you’ll be hiring Kim Kardashian to represent your brand anytime soon, everyone has some degree of influence, and many […]

February 20, 2024

What is integrated marketing? It’s key for optimizing efforts across both online and offline channels, enhancing brand coherence. At first glance, the statistics seem like they’re at odds with each other — as though someone had mixed some generational marketing […]

February 19, 2024

Netflix, Instagram, Slack. These three companies have one thing in common: Their initial business plan wasn’t sustainable, and they became the formidable companies they are today because they chose to pivot in a new direction. Pivoting in startup culture is […]

February 19, 2024

Using AI marketing can help you save numerous resources and get better results, faster. But it can be hard to know where to get started. Let’s take a look at exactly what AI marketing is, how it can help your […]

February 19, 2024

As a thirty-year veteran in executive search for tax professionals, I have a special set of skills. Remember the Liam Neeson movie quote in Ransom: “What I do have are a very particular set of skills, skills I have acquired […]

February 13, 2024

Joey Reiman is a marketing professional, author and teacher who moved to Atlanta from Long Island. After starting an advertising agency, which was acquired by Omnicom, he has gone on to work with IBM, Proctor & Gamble, and Coca-Cola at […]

February 13, 2024

How often have you heard that “90% of millionaires made their wealth through real estate?” Real estate gurus frequently make this claim, and it has a certain allure. It’s a catchy phrase that suggests that the path to wealth is […]

February 12, 2024

Engaging customers is tricky business. But a well-designed landing page can make your life easier. It can significantly increase conversions for your pay-per-click (PPC) and email marketing campaigns. But what exactly is a landing page and how can you use […]

February 12, 2024

They say the best way to predict the future is to create it. The founders on the Inc. 5000 do this every day — pioneering the products, services, and business models that will set new standards for tomorrow. Within the […]

February 12, 2024

Companies can now better assist employees with some of their most immediate financial needs. Part of the Secure 2.0 Act, a law aimed at helping more people prepare for retirement that went into effect at the start of this year, […]

February 6, 2024

Lisa Odenweller remembers somebody telling her: You’ll learn from your first company, and you’ll make money on your second. That’s exactly how it happened with Beaming (her first company) and Kroma (her second). But she wasn’t the only one following […]

February 6, 2024

Fear is one of the most natural emotions. In fact, according to Medical News Today, “The fear response has kept us alive. It is primal, and we should respect it. At the same time, it can be unpleasant and interfere […]

February 5, 2024

Organic dairy farming has experienced significant growth in recent years, establishing a niche market. Consumers are increasingly concerned about the quality of their food and the environmental impact of agriculture, which has led to a rising demand for organic dairy […]

February 5, 2024

There’s a lot for a small business owner to think about when preparing a business loan application. But before you begin to compile documentation, take a step back and ask yourself — How much of a loan can I afford? […]

February 5, 2024

Learning how to apply for a business credit card is vital for business owners aiming to streamline their financial management. If you’re a business owner, understanding how to apply for a business credit card can be beneficial. You can apply […]

January 30, 2024

People buy culture. Whether it’s customers looking to purchase technology, potential employees seeking a new role, VCs looking to invest, or business leaders hunting for partnerships, a solid culture is what makes businesses stand head and shoulders above their peers. […]

January 30, 2024

In the fast-paced world of entrepreneurship and business, goal-setting is the compass that guides us toward success, but there are a lot of misconceptions about how our goals should be set. In this article, we’re taking a fresh perspective on […]

January 29, 2024

What do startup founders scrounging for venture funding have in common with the difficulties of filmmaker Sofia Coppola? As revealed in a profile in the New Yorker, Coppola, daughter of Godfather director Francis Ford Coppola and an Oscar-nominated filmmaker in […]

January 29, 2024

Last Thursday, the undefeated University of South Carolina women’s basketball team traveled to Baton Rouge to take on the defending national champions Louisiana State University in one of the most highly-anticipated matchups of the season. Togethxr co-founder Jessica Robertson was […]

January 29, 2024

Networking is an integral part of operating a small business, as it facilitates the development of relationships, the procurement of customers and the expansion of the company. Yet, professional networking can be daunting for small business owners. Engaging in professional […]