Tag: Growth Strategies

March 21, 2023

Innovation differentiates the leaders from the followers. And we do not need a Steve Jobs to remind us of that. As aspiring as it is to innovate, it remains elusive for most individuals and firms alike. For innovation takes a […]

March 2, 2023

As entrepreneurs, we talk a lot about adding more value. But honestly, I think people have almost forgotten what that really means. Added value isn’t about adding fancy bells and whistles or throwing in more services people don’t want or […]

February 28, 2023

As a kid, I was always instructed to make a pit stop at the breakfast table before running out the door for school or playing with friends. The old saying, “Breakfast is the most important meal of the day!” was […]

February 14, 2023

One of the best ways to market any consumer product is through video. Images and text can only contain so much information — with a video, you can tell your audience everything they need to know in a matter of […]

February 7, 2023

If I want my company to be successful, which of course I do, the first step is for me to be an effective leader. After all, the agenda is set by the leader, who also assigns responsibilities to other members […]

January 17, 2023

Given his stated disinclination towards being characterized a guru, one of the first things I asked Chopra when I got to meet with him during his visit to the UAE in November last year was, well, to introduce himself: who […]

January 13, 2023

The business world is incredibly competitive — which is undoubtedly why roughly 45% of businesses fail within five years of opening. While there are many reasons why a business could fail, one of the biggest roadblocks to success is not […]

December 27, 2022

E-commerce is booming like never before. The opportunities are huge for anyone entering the space. However, with the increasing competition, challenges also galore. An e-commerce business demands dedication, time, hard work, a realistic vision, a workable strategy and the required […]

December 1, 2022

In a highly evolving and challenging market, brands are continuously evaluating newer and meaningful avenues that can bring them closer to customers. Realising the growing importance of stronger brand-customer relationships, brands are focused on embracing responsible marketing practices which are […]

November 7, 2022

Many are forecasting bad news for this Black Friday and Cyber Monday. Revenue generated from the fourth weekend in November has increased just about every year, but is this the year we see the trend busted? A recession, inflation and […]

November 7, 2022

User onboarding is the process that takes people from perceiving, experiencing and adopting the product’s value to improve their lives. This process determines whether a customer keeps utilizing your product or leaves after several months or even days. Why user […]

November 4, 2022

When you read a typical success case-study about an online business, most of the time it appears as if every aspect of that business worked in sync and therefore collectively pushed the venture smoothly through the door of success. However, […]

October 26, 2022

In many cases, salespeople get a bad rap. And the number one reason most people state for not liking salespeople is that they push their agenda without listening to, acknowledging or meeting the needs and wants of the consumer. This […]

October 14, 2022

Many organisations are rethinking their approach to the workplace after the recent pandemic. One model that has gained traction is the hybrid work model. BruntWork CEO Winston Ong is a big proponent of the hybrid model and believes it’s here […]

October 11, 2022

A recent study conducted by the Broad College of Business at Michigan State University reports that contactless payments are still on the rise throughout 2022, with them maintaining a stronghold as the go-to method for consumers in their everyday lives. […]

October 11, 2022

The COVID-19 pandemic brought into sharp focus the issue of mental health in the workplace which had, until then, been largely swept under the carpet. While it was a no-brainer to give employees time off to recover from physical health […]

October 6, 2022

India, in recent years, has witnessed few of the most transformative years in the digital payments industry. Today, 40 per cent of payments in the country are digital, due to rapid expansion in digital infrastructure, UPI-led migration to digital, pandemic-led […]

September 29, 2022

A few years ago, companies did everything they could to avoid virtual recruitment. Many saw virtual recruiting as a last resort to attracting talent when they could not find a qualified candidate close enough to interview in the office. But […]

September 20, 2022

For decades, marketers have relied on the four Ps — price, product, promotion and place — as staples of strategic planning. In 1960, E. Jerome McCarthy proposed the four Ps in his book, Basic Marketing: A Managerial Approach, and they […]

September 15, 2022

So, you’ve tried it all, from pay-per-click advertising to inbound marketing and everything in between. You get some leads here and there, but not in droves like you were hoping. What are you missing? Unfortunately, there is no fail-proof way […]